Media and Teen's Body Image Essay Example | Topics and Well Written Essays - 1500 words

Media and Teen's Body Image - Essay Example Media creates a negative body image of young girls portraying and popularizing 'very thin" models and distorted bodies. Such displays undo associations of femininity with excess, over-indulgence and lack of control. Women with eating disorders are merely the extreme version of the widespread desire for 'a slender body' prompted by the opposition in consumer culture between discipline and excess. Bordo (1989), one of the most popular feminist writers and critics, suggests that eating disorders characterize the modern western 'self'. In this case, media becomes the most influential source of information which forms tastes and preferences of young girls. Following Holmstrom (2004): Research has shown that a discrepancy between the "actual" self (attributes you and others believe you possess) and the "ideal" self (attributes you or others believe you should possess) can produce negative emotional states such as sadness, discouragement, and depression. An average [girl] may be discouraged by the discrepancy between her body and that of the media ideal" (196). Statistical results vividly portrays that the incidence of bulimia nervosa (one to two per 100 women) and anorexia nervosa (one per 1,000 women) of western women suggests a social pathology (Gauntlett 78). Also, a survey of readers of the popular magazine, Vogue, suggested that almost 15 % of 25- to 24-year-old respondents were anorexic or bulimic. These results correlated with respondents' extreme concern about their body images, self esteem and ability to cope with stress (Gauntlett 80). Young girls over-estimated their own body size and identified over-thin models as their ideal body shape. Increasingly, analysis of anorexia has been linked to feelings of powerlessness. Critics (Snow 187) underline that what begins as a refusal to be part of the power structure becomes a form of power and control in the behavior itself. For many girls, 'ideal' body images represent adulthood and independence. Bordo (1989) argues that media practices produce self-regulating 'female subjects' through the demonstration of control over the physical body (29). Through processes of self-monitoring and self-regulation of the body, multiple demands and conflicts placed upon it could be accommodated. Bordo states that the 'preoccupation with the "internal" management of the body is produced by instabilities in the "macroregulation" of desire within the system of the social body (Bordo 1989, 96). Media depicts and popularizes an ideal body image which becomes standards for many girls. Femininity is constructed as a process of selecting an ideal image and adapting available clothing and cosmetics to realize an approximation to that ideal (Gauntlett 28). Attributes of femininity are also shaped by the

Portfolio Brief (product chosen is the new X-Box 360) Essay

Portfolio Brief (product chosen is the new X-Box 360) - Essay Example onale – to capture the mind share (if not effect sales right away) of the maximum population, before Sony’s next Playstation hits the stores later in 2006. The promotional strategy largely focused on the integration of the new gaming console with other media – X-BOX 360 can play music from your CDs, iPod or your PC. You can watch movies, TV or Video through it. It integrates with all digital cameras so you can view pictures and slide shows. And of course – it lets you play your choice of games. (Darren Waters, 2005) With this product, Microsoft has suddenly short-circuited the life of current generation of gaming hardware – by launching its X-BOX 360, it has ushered in a new era of entertainment. The X-BOX 360 is all set to provide a media hub as opposed to pure gaming. Microsoft’s website, TV and print ads, as well as the PR speeches by company officials, are all directed towards highlighting the multi-tasking aspect of X-BOX 360. The promotional activities are targeted towards a rational positioning of the product – as a complete home entertainment system. (Microsoft’s website). While reaching out to a majority of early and new starters, this approach might not appeal to the hard-core gamers, especially since there are still numerous OS glitches and hardware breakdowns reported by those who have made the purchase. (Peter Cohen, 2005) With 1.5 million units of its next-generation video game console already sold in the December quarter, Microsoft now expects to sell 2.5 million by February end. (Todd Bishop, 2006). The market looks receptive and Microsoft’s promotional stance has apparently paid off. However, the marketing communication efforts were not complemented by delivery and supply, thus leading to some discontent and aversion towards the company if not the product. The following pages will present the description and analysis of the Promotional Activities undertaken by Microsoft, the effectiveness of the efforts, and the impact that